Rug Munch Media LLC
2dc1849011
License decisions: - WalletConnect integration: MIT (trust) - WalletPress self-hosted core: BSL 1.1 - WalletPress x402 marketplace: Proprietary - PryScraper: Proprietary - RMI: Open Core (MIT + commercial) - rmi-mcp-x402: MIT + x402 pay-per-call Pricing per system, revenue projections, competitive positioning, specific improvements per system, and go-to-market sequence. Year 1 target: $1.07M ARR Year 2 target: $4.12M ARR Year 3 target: $9.58M ARR
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RUG MUNCH MEDIA LLC — LICENSING & PRICING STRATEGY
Complete decisions for every system. Last updated: 2026-07-01 Goal: maximize profit, maintain trust, be first-mover in the market.
1. LICENSE DECISIONS (Per System)
| System | License | Why |
|---|---|---|
| WalletConnect integration (in WalletPress) | MIT | Trust requires open source. Community audits wallet security code. No competitive advantage in the protocol itself. |
| WalletPress core (self-hosted backend) | BSL 1.1 (Business Source) | Readable, auditable, but can't commercially clone. Converts to MIT on 2029-01-01. |
| WalletPress x402 marketplace (pay-per-wallet) | Proprietary | Our revenue engine. Don't show competitors how we price/route payments. |
| PryScraper | Proprietary | Our competitive moat. Stealth browser, anti-detection — we don't want anyone copying. |
| RMI (Rug Munch Intelligence) | Open Core (MIT core + Proprietary pro) | Trust is #1 in crypto. MIT detector framework builds community. Proprietary platform = revenue. |
| rmi-mcp-x402 (MCP server) | MIT (for community) + x402 pay-per-call (revenue) | MCP servers SHOULD be open source for adoption. Revenue comes from x402 usage, not licensing. |
2. WALLETPRESS — DETAILED PROFIT MODEL
WalletPress is THREE products that need different strategies:
2.1 WalletConnect Integration Layer (MIT)
What it is: The wallet connection protocol/dApp bridge inside WalletPress.
License: MIT — fully open source.
Why: Trust. If users connect their wallets through our code, they need to verify it's safe. Closed source = no trust = no users.
Revenue from this: NONE directly. This is a loss leader that makes the rest of WalletPress trustworthy.
What goes in this layer:
- dApp connector (WalletConnect v2 protocol)
- Multi-chain address derivation (BIP-44/49/84)
- Address validation
- ENS/Unstoppable Domains resolution
- Hardware wallet support (Ledger, Trezor)
2.2 WalletPress Self-Hosted Core (BSL 1.1)
What it is: The main main.py FastAPI backend. Users self-host on their own infrastructure.
License: BSL 1.1 (Business Source License). Convert to MIT on 2029-01-01.
Why BSL not MIT:
- If MIT, anyone can rebrand and sell "WalletPress Pro" competing with us
- BSL allows: read the code, modify for personal use, contribute back
- BSL forbids: selling the software as a competing product
Pricing — Dual System:
| Tier | Price | What You Get |
|---|---|---|
| Community (BSL) | Free | Full self-hosted backend, all 14 chains, CLI, API, WP plugin |
| Self-Hosted Pro | $99/mo | Priority support, auto-updates, advanced features, multi-user |
| Self-Hosted Enterprise | $2,400/yr | SSO, audit logs, SLA, dedicated support engineer |
Revenue projection (Year 1):
- 200 Community users (free, builds network)
- 50 Pro users × $99 = $4,950/mo = $59,400/yr
- 10 Enterprise × $2,400 = $24,000/yr
- Self-hosted total: $83,400/yr
2.3 WalletPress x402 Marketplace (Proprietary)
What it is: Standalone pay-per-wallet service at walletpress.cc. No account, no subscription. Bots/developers pay USDC per wallet generation.
License: Proprietary. Don't show competitors our pricing algorithms.
Pricing — Pay-per-wallet:
| Service | Price | Use Case |
|---|---|---|
| Generate wallet | $0.10/wallet | Bot needs fresh wallet per user |
| Generate HD batch (100 wallets) | $5.00 | Bulk wallet generation |
| Generate HD batch (1000 wallets) | $25.00 | Enterprise bulk |
| Derive address from mnemonic | $0.02/derive | Read-only address extraction |
| Check balance | $0.01/check | Wallet monitoring |
| Sign message | $0.05/sign | Bot authentication |
| Send transaction | $0.10 + gas | Automated payouts |
| Full transaction suite | $0.50/tx | Multi-sig, scheduling, batching |
Revenue projection (Year 1):
- Average usage: 50,000 wallet generations/mo × $0.10 = $5,000/mo
- Power users: 5 × $500/mo = $2,500/mo
- Enterprise: 2 × $2,000/mo = $4,000/mo
- x402 marketplace total: $138,000/yr
2.4 WalletPress Cloud (Hosted SaaS)
What it is: We host WalletPress for users who don't want to self-host. Same features, managed by us.
License: Proprietary SaaS.
Pricing — Subscription tiers:
| Tier | Price | Features |
|---|---|---|
| Starter | $29/mo | 100 wallets, 14 chains, basic API |
| Growth | $99/mo | 1,000 wallets, x402 enabled, priority support |
| Business | $299/mo | 10,000 wallets, team features, SSO |
| Enterprise | $999/mo | Unlimited wallets, dedicated support, custom chains |
Revenue projection (Year 1):
- 100 Starter × $29 = $2,900/mo
- 30 Growth × $99 = $2,970/mo
- 10 Business × $299 = $2,990/mo
- 3 Enterprise × $999 = $2,997/mo
- Cloud total: $142,000/yr
2.5 WalletPress TOTAL Revenue Projection
| Stream | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Self-hosted Pro | $59K | $180K | $360K |
| Self-hosted Enterprise | $24K | $60K | $120K |
| x402 marketplace | $138K | $400K | $1M |
| Cloud SaaS | $142K | $500K | $1.2M |
| TOTAL | $363K | $1.14M | $2.68M |
3. PRYSCRAPER — DETAILED PROFIT MODEL
3.1 License: PROPRIETARY (CONFIRMED)
Why:
- Competitive moat is our stealth browser, anti-detection, and bypass techniques
- If competitors see our code, they can replicate in days
- Crypto scrapers are a race — whoever has the best stealth wins
3.2 Pricing — Three Models
Model A: SaaS (Primary)
- Hosted API at
pry.dev - Pay-per-request with x402 micropayments
- Free tier: 1,000 requests/month
- Pro: $49/mo for 100K requests
- Enterprise: Custom pricing for high volume
| Tier | Price | Volume |
|---|---|---|
| Free | $0 | 1,000 req/mo |
| Pro | $49/mo | 100,000 req/mo |
| Scale | $199/mo | 500,000 req/mo |
| Enterprise | Custom | 5M+ req/mo |
Model B: x402 Pay-per-call
- No account needed
- Pay USDC per API call
- AI agents pay automatically
| Endpoint | Price |
|---|---|
/scrape |
$0.005/call |
/crawl |
$0.02/call |
/extract |
$0.01/call |
/screenshot |
$0.003/call |
/stealth_browser |
$0.05/minute |
Model C: White-label Enterprise
- Deploy PryScraper on your infrastructure
- Your branding, your data
- Annual license
| Tier | Price |
|---|---|
| Startup | $10K/yr (up to 1M req/mo) |
| Growth | $50K/yr (up to 10M req/mo) |
| Enterprise | $200K+/yr (unlimited) |
3.3 PryScraper Revenue Projection
| Stream | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| SaaS subscriptions | $80K | $300K | $600K |
| x402 pay-per-call | $30K | $120K | $400K |
| White-label Enterprise | $200K | $600K | $1.2M |
| TOTAL | $310K | $1.02M | $2.2M |
4. RMI (RUG MUNCH INTELLIGENCE) — DETAILED PROFIT MODEL
4.1 License: OPEN CORE (CONFIRMED)
| Layer | License |
|---|---|
| RUI Core (8 basic detectors, public API) | MIT |
| RUI Pro (32 detectors, x402, MCP, RAG) | Commercial |
| RUI Enterprise (on-premise) | BSL 1.1 |
| RUI Cloud (managed) | SaaS |
| Detector framework (community-built) | MIT |
| Rug Munch Verified badge | Proprietary Terms |
4.2 Pricing — Already Designed in LICENSING_STRATEGY.md
Pro tier: $99/mo Team tier: $499/mo Enterprise: $10K+/yr Cloud: Pay-per-use
4.3 RMI Revenue Projection
| Stream | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Pro subscriptions | $120K | $600K | $1.2M |
| Team subscriptions | $60K | $300K | $600K |
| Enterprise contracts | $90K | $360K | $900K |
| x402 pay-per-call | $30K | $180K | $500K |
| Cloud managed | $0 | $120K | $400K |
| Verified badges | $80K | $200K | $400K |
| TOTAL | $380K | $1.76M | $4.0M |
5. RMI-MCP-X402 — DETAILED PROFIT MODEL
5.1 License: MIT + x402 Pay-per-call
Why MIT: MCP servers are ecosystem infrastructure. The more people use them, the more the ecosystem grows. Revenue comes from x402 usage, not licensing.
5.2 Pricing — x402 Pay-per-call (No subscriptions)
| Tool | Price | Description |
|---|---|---|
rugmunch_scan_token |
$0.001 | Full token scan (32 detectors) |
rugmunch_wallet_forensics |
$0.01 | Wallet behavior analysis |
rugmunch_rug_probability |
$0.005 | AI rug prediction |
rugmunch_contract_audit |
$0.05 | Smart contract security |
rugmunch_threat_intel |
$0.002 | Threat intelligence lookup |
rugmunch_real_time_alert |
$0.001/min | Real-time monitoring |
rugmunch_address_labels |
$0.001 | Wallet label lookup |
rugmunch_chain_info |
Free | Multi-chain info |
5.3 rmi-mcp-x402 Revenue Projection
| Stream | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| x402 pay-per-call | $20K | $150K | $500K |
| Enterprise MCP hosting | $0 | $50K | $200K |
| TOTAL | $20K | $200K | $700K |
6. SPECIFIC IMPROVEMENTS PER SYSTEM
6.1 WalletPress Improvements (Self-Hosted BSL)
Priority 1 (This Week):
- Add WalletConnect v2 integration — dApp connector for 300+ wallets
- Hardware wallet support — Ledger, Trezor, GridPlus
- Multi-sig wallets — Gnosis Safe integration for 2-of-3, 3-of-5
- Address book encryption — Encrypted contact storage
- ENS/Unstoppable Domains — Human-readable address resolution
Priority 2 (This Month): 6. x402 marketplace UI — pricing page at walletpress.cc/x402 7. Stripe billing — for self-hosted Pro subscriptions 8. Auto-update mechanism — Pro users get automatic updates 9. License key system — for Pro/Enterprise features 10. Audit log API — for Enterprise compliance
Priority 3 (This Quarter): 11. WalletConnect v2 certified — official WC integration 12. Multi-user teams — Organizations, permissions, roles 13. Transaction scheduling — Recurring payments, vesting 14. Gas optimization — EIP-1559, batch transactions 15. Mobile SDK — React Native, Flutter
6.2 PryScraper Improvements (Proprietary)
Priority 1 (This Week):
- camoufox integration — Firefox-based anti-detection
- TLS fingerprint randomization — Per-request unique fingerprints
- Cookie warming — Pre-aged cookies for trust signals
- Residential proxy pool — 100+ rotating IPs
- CAPTCHA solver integration — 2captcha, anti-captcha
Priority 2 (This Month): 6. JavaScript rendering improvements — Better React/Vue/Angular support 7. PDF extraction upgrade — OCR for scanned documents 8. Structured data extraction — Schema.org, JSON-LD, microdata 9. Screenshot comparison — Visual diffing for change detection 10. Rate limiting intelligence — Per-domain adaptive limits
Priority 3 (This Quarter): 11. AI-powered extraction v2 — Better LLM prompts, structured outputs 12. Browser extension — Chrome/Firefox scraping tool 13. Shopify/WooCommerce integration — E-commerce scraping 14. Real-time monitoring — Webhook + Slack/Discord alerts 15. Multi-region deployment — US, EU, APAC for speed
6.3 RMI Improvements (Open Core)
Priority 1 (This Week):
- Split codebase — core/ (MIT) + pro/ (commercial)
- Add LICENSE headers — Every file has SPDX identifier
- MCP tool naming — rugmunch_scan_token (clear + discoverable)
- Verified badge system — Already built! ✅
- Live demo at rugmunch.io — Paste address → see 32 detector scores
Priority 2 (This Month): 6. Add 8 more detectors — Currently have 32, add 8 more 7. RAG investigation reports — AI-powered forensic analysis 8. Real-time webhook alerts — Token launches, deployer activity 9. Chrome extension "Rug Munch Shield" — Warns before visiting phishing sites 10. YouTube demo series — "How to detect a rug in 30 seconds"
Priority 3 (This Quarter): 11. Threat intel feeds to exchanges — $10K/mo per exchange 12. DAO treasury protection — $5K/mo per DAO 13. Verified badge at scale — $500/token, 100 tokens = $50K/mo 14. Bug bounty program — $50K for finding wrong safe verdict 15. AI agent marketplace — Agents built on top of RMI
6.4 rmi-mcp-x402 Improvements (MIT + x402)
Priority 1 (This Week):
- PyPI package —
pip install rugmunch-mcp - Register on pulsemcp.com — MCP server directory
- Register on glama.ai — Codeberg's MCP registry
- Register on mcp.so — Smithery registry
- MCP tool names — Clear, discoverable, consistent
Priority 2 (This Month): 6. 8+ MCP tools — Already have the framework 7. x402 payment integration — USDC on Base, Solana 8. Streaming responses — For long-running scans 9. Batch operations — Scan multiple tokens in one call 10. Webhook subscriptions — Real-time alerts via MCP
Priority 3 (This Quarter): 11. MCP server hosting — Managed MCP at mcp.rugmunch.io 12. Custom tool builder — Let users add their own tools 13. Tool analytics — Usage stats, popular tools 14. Multi-MCP routing — One request, multiple MCPs 15. MCP marketplace — Third-party tools on our platform
7. UNIFIED REVENUE PROJECTION (All Systems)
| System | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| RMI (Rug Munch Intelligence) | $380K | $1.76M | $4.0M |
| WalletPress (self-hosted + x402 + cloud) | $363K | $1.14M | $2.68M |
| PryScraper (SaaS + x402 + white-label) | $310K | $1.02M | $2.2M |
| rmi-mcp-x402 (x402 pay-per-call) | $20K | $200K | $700K |
| TOTAL | $1.07M | $4.12M | $9.58M |
8. GO-TO-MARKET SEQUENCE
Phase 1: Trust Foundation (Month 1-3)
- Launch RUI Core as MIT (open source)
- Launch PryScraper as SaaS (no source)
- Launch WalletPress Community (BSL, free self-hosted)
- Goal: 1,000 GitHub stars, 100 SaaS users
Phase 2: Revenue (Month 4-6)
- Launch RUI Pro ($99/mo)
- Launch PryScraper Pro ($49/mo)
- Launch WalletPress x402 marketplace ($0.10/wallet)
- Goal: $50K MRR
Phase 3: Enterprise (Month 7-12)
- Launch RUI Enterprise ($10K+/yr)
- Launch WalletPress Enterprise ($2,400/yr)
- Launch PryScraper White-label ($10K+/yr)
- Goal: $1M ARR
Phase 4: Scale (Year 2)
- Launch RUI Cloud (managed SaaS)
- Launch WalletPress Cloud (hosted)
- Launch MCP marketplace
- Goal: $4M ARR
Phase 5: Dominate (Year 3)
- First-mover advantage compounds
- Network effects (more users = better data = better product)
- Goal: $10M ARR
9. COMPETITIVE POSITIONING
WalletPress vs Competition
| Competitor | Our Advantage |
|---|---|
| Trust Wallet | Open source, auditable, 14 chains vs 10 |
| MetaMask | Self-hostable, institutional features |
| Exodus | BSL means we can build features they can't copy |
| Coinbase Wallet | We don't have their KYC baggage |
PryScraper vs Competition
| Competitor | Our Advantage |
|---|---|
| ScrapingBee | Proprietary = we don't show them how |
| Bright Data | x402 pay-per-call, no minimums |
| ScraperAPI | $0.005/call vs $0.10/call, 20x cheaper |
| Apify | We have AI extraction built in |
RMI vs Competition
| Competitor | Our Advantage |
|---|---|
| GoPlus | Open core = verifiable, x402 = AI agents |
| De.Fi | Open source = trustworthy |
| Token Sniffer | 32 detectors vs their 5, 96 chains |
| Chainalysis | 100x cheaper |
10. THE FIRST-MOVER ADVANTAGE
Why we win in 2026:
- RUI is the first open-core crypto intelligence platform — competitors are all closed
- PryScraper is the first x402-native scraper — competitors charge $0.10/call, we charge $0.005
- WalletPress is the first BSL wallet — community can audit, competitors can't clone
- rmi-mcp-x402 is the first MCP server for crypto — AI agents will use us by default
- The Rug Munch Verified badge is the first honest assessment — others are paid shills
We are in the right place at the right time. The only thing that can stop us is execution.
11. NEXT STEPS (Immediate)
This Week
- Decide on WalletConnect = MIT (done above)
- Add WalletConnect v2 to WalletPress
- Build
pip install rugmunch-mcppackage - Register on pulsemcp.com + glama.ai
- Split RMI code into core/ (MIT) + pro/ (commercial)
This Month
- Launch PryScraper Pro tier ($49/mo)
- Launch WalletPress x402 marketplace UI
- Launch RUI Pro tier ($99/mo)
- Create rugmunch.io live demo
- Start content marketing (YouTube, blog)
This Quarter
- Launch Verified Badge program
- Launch PryScraper White-label
- Launch RUI Cloud
- Launch WalletPress Cloud
- Enterprise sales (DAOs, exchanges)
The decisions are made. The licenses are set. The pricing is designed. The first-mover window is open. Now we ship.