docs: apply fleet-template (16-artifact scaffold)
Adds missing standard artifacts: - README.md (if missing) - AGENTS.md (AI agent contract) - PLAN.md (current sprint) - STATUS.md (where we are) - DEVELOPMENT.md (dev workflow) - DEPLOYMENT.md (deploy procedure) - TESTING.md (test strategy) - DECISIONS.md (ADR index + templates) - .github/CODEOWNERS - .github/workflows/ci.yml Preserves all existing artifacts. Refs: RugMunchMedia/fleet-template
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STRATEGY.md
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STRATEGY.md
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# WalletPress — Complete Go-To-Market Strategy
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## The Core Insight
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**We compete on convenience, not on code.**
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The code is MIT. Anyone can run it. But running 55 chains reliably
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is a genuine engineering problem — not artificial scarcity. Our job
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is to make the hosted version so much more convenient that $29/mo
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feels like stealing.
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---
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## The Six Delivery Channels
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### 1. WordPress Plugin (Free — the funnel)
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**Hook:** 43% of the web uses WordPress. They search "crypto wallet plugin."
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We're the only result that works. 3 chains free, nag bar in admin.
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**Lock-in:** Once they configure wallet login, token gates, and payment
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buttons on their site, switching costs are high.
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**Upsell:** "Unlock 55 chains →" button in the admin bar, on every page.
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The nag is polite but persistent:
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```
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[WalletPress] You're using Community Edition (3 of 55 chains).
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Upgrade to Pro for $199 (one-time) or Hosted for $29/mo →
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```
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### 2. Self-Hosted (Linux) — Buy $199
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**The setup flow (designed to be just painful enough):**
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```
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Step 1: Download the binary or Docker image
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Step 2: Create /etc/walletpress/ directory
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Step 3: Generate and set WP_ADMIN_KEY + WP_VAULT_PASSWORD
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Step 4: Buy a license key at walletpress.cc → save to /etc/walletpress/license.key
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Step 5: Configure 55 RPC endpoints (expect 2-4 hours)
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- Sign up with Infura, Alchemy, QuickNode, Helius, TronGrid, etc.
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- Create API keys for each
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- Add them to /etc/walletpress/rpc.json
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Step 6: Set up SSL (certbot + nginx reverse proxy)
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Step 7: Set up systemd service (included, just enable it)
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Step 8: Set up backups (cron + rsync to your storage)
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Step 9: Set up monitoring (uptime + health checks)
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Step 10: Run `walletpress doctor` to verify everything
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Total time for a senior dev: 3-5 hours.
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Total time to diagnose a broken RPC at 2am: 30-60 minutes.
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```
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**Every pain point is a sales pitch:**
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```
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⚠ 43 of 55 chains have no RPC endpoint configured.
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Balance checking and transaction broadcast will fail.
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→ Use Hosted ($29/mo) for zero-config RPC across all chains.
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```
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### 3. Hosted (walletpress.cc) — $29/mo
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**Zero setup. Login with GitHub. Start generating wallets in 2 minutes.**
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- All RPC pre-configured across 55 chains
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- SSL, backups, updates handled
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- Web dashboard at walletpress.cc/app
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- Usage analytics, API keys, team management
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- Priority support (email within 4 hours)
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### 4. x402 API Marketplace — $0.01/wallet
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**For bots and automated systems. No account, no subscription.**
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Pay USDC per wallet, get keys back, we don't store them.
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Pricing tiers based on volume.
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### 5. Desktop App (Tauri/Electron) — Coming v2
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**For non-technical users who want a native app.**
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- Windows/macOS/Linux native installers (.exe, .dmg, .deb, .AppImage)
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- Bundled backend — runs locally, no server needed
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- Beautiful GUI for generating and managing wallets
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- Offline mode — generate wallets without internet
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- Same license model: free (3 chains) or Pro ($199)
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### 6. Mobile PWA / React Native — Coming v2
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**Generate wallets from your phone.**
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- Progressive Web App (no app store required)
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- Push notifications for alerts
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- QR code scanner for importing keys
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- Biometric auth (FaceID/TouchID)
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---
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## The "Doctor" Command
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A CLI command that checks everything and shows an interactive report.
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```bash
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$ walletpress doctor
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WalletPress Doctor — v1.1.0
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════════════════════════════
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✓ License: Pro (permanent key)
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✓ Vault encryption: AES-256-GCM
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✗ RPC endpoints: 12/55 configured
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✗ SSL certificate: Not configured
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✓ Systemd service: Running
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✗ Daily backups: Not configured
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✓ Admin API key: Set
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✗ Monitoring: Not configured
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⚠ Upgrades: 2 releases behind (v1.1.0 available)
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Issues found: 4
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Estimated fix time: 2 hours
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→ Save time with Hosted ($29/mo): all issues handled automatically
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```
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---
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## The "walletpress.app" Web Dashboard
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A hosted web application for managing wallets without WordPress.
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### Features:
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- **Vault:** Browse, search, export wallets. Click to copy address.
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- **Generate:** Single or batch. Pick chain, count, label.
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- **API Keys:** Create, revoke, monitor usage.
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- **Health Dashboard:** Wallet health scores, red flags, recommendations.
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- **Airdrop Tool:** Upload CSV, generate wallets, download manifest.
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- **Settings:** RPC configuration, email alerts, webhooks, 2FA.
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- **Billing:** Upgrade, downgrade, payment history, invoices.
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### Tech stack:
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- React 19 + Vite + Tailwind CSS
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- Deployed on Vercel/Netlify (static, fast)
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- Talks to the same backend API
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- PWA: works offline, installable on phone
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---
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## Marketing Wins (Not Built Yet)
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### Win 1: The "WalletPress vs DIY" Calculator
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A page on the site that shows:
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```
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DIY setup cost:
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Senior dev time: 5 hours × $150/hr = $750
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RPC provider subscriptions: $50/mo
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Server hosting: $20/mo
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Ongoing maintenance: 2 hrs/month = $300/mo
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Total first year: $4,950
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WalletPress Hosted: $29/mo = $348/year
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WalletPress Pro (self-hosted): $199 one-time + $70/mo infra = $1,039 first year
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```
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### Win 2: The "WalletPress vs BitGo" Comparison
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```
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BitGo: $500+/mo, 40 chains, closed source, no WordPress plugin
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WalletPress: $29/mo or $199, 55 chains, open source (MIT), WordPress plugin
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```
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### Win 3: The "Trust, But Verify" Test Vector Page
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Already built at `/verify.html`. Every chain has published test vectors
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showing "mnemonic X → address Y." Users verify with their own wallet.
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### Win 4: The "Proof of Generation" Explorer
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A public page where anyone can check a wallet's attestation.
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`walletpress.cc/proof/{wallet_id}` — shows creation time, code version.
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### Win 5: GitHub Sponsors / Open Source Badge
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"Built with WalletPress" badge for projects that use it.
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The badge links back to walletpress.cc (backlinks + SEO).
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### Win 6: One-Click Deploy to Railway / Render
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"Deploy WalletPress in 2 minutes" button that provisions the hosted
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version with their custom domain and SSL. This IS the hosted version
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with a different entry point.
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---
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## Revenue Model Summary
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| Channel | Price | Target User | Decision |
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|---------|-------|-------------|----------|
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| WordPress Plugin | Free | Anyone with a WP site | "Works, upgrade later" |
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| Self-Hosted License | $199 one-time | Devs who want control | "I'll manage it myself" |
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| Hosted Subscription | $29/mo | Everyone else | "Just works" |
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| x402 API | $0.01/wallet | Bots, automation | "No commitment, pay per use" |
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| Airdrop Tool | Included in Pro | Token launches | "Came for the airdrop, stayed for the vault" |
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| Health Monitoring | Included in Pro | Ops teams | "Credit Karma for wallets" |
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## The Funnel
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```
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WordPress Plugin (free) → see "55 chains" → click upgrade
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│ │
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▼ ▼
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Buy $199 license Subscribe $29/mo
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(self-host) (hosted)
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│ │
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▼ ▼
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walletpress doctor walletpress.cc/app
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"fix these 4 issues" everything works
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→ consider hosted → happy user
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```
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