pryscraper/seo_monitor.py
cryptorugmunch 47ba268131 docs: apply fleet-template (16-artifact scaffold)
Adds missing standard artifacts:
- README.md (if missing)
- AGENTS.md (AI agent contract)
- PLAN.md (current sprint)
- STATUS.md (where we are)
- DEVELOPMENT.md (dev workflow)
- DEPLOYMENT.md (deploy procedure)
- TESTING.md (test strategy)
- DECISIONS.md (ADR index + templates)
- .github/CODEOWNERS
- .github/workflows/ci.yml

Preserves all existing artifacts.

Refs: RugMunchMedia/fleet-template
2026-07-02 02:07:13 +07:00

262 lines
8.8 KiB
Python

"""Pry — SEO Content Change Monitor.
Track competitor meta tags, titles, descriptions, headings, content changes."""
import hashlib
import json
import logging
import os
import re
from contextlib import suppress
from datetime import UTC, datetime
from pathlib import Path
from typing import Any
logger = logging.getLogger(__name__)
SEO_DIR = Path(os.path.expanduser("~/.pry/seo"))
SEO_DIR.mkdir(parents=True, exist_ok=True)
async def analyze_seo(url: str) -> dict[str, Any]:
"""Analyze SEO elements from a URL."""
from lxml import html as lxml_html
from client import get_client
client = await get_client()
try:
resp = await client.get(
url,
timeout=30,
follow_redirects=True,
headers={"User-Agent": "Mozilla/5.0 (SEO Monitor)"},
)
if not resp.is_success:
return {"url": url, "error": f"HTTP {resp.status_code}"}
tree = lxml_html.fromstring(resp.text)
result: dict[str, Any] = {
"url": url,
"title": _get_title(tree),
"meta_description": _get_meta_content(tree, "description"),
"meta_keywords": _get_meta_content(tree, "keywords"),
"h1": _get_headings(tree, "h1"),
"h2": _get_headings(tree, "h2"),
"canonical": _get_attr(tree, 'link[rel="canonical"]', "href"),
"og_title": _get_meta_content(tree, "og:title"),
"og_description": _get_meta_content(tree, "og:description"),
"og_image": _get_meta_content(tree, "og:image"),
"twitter_title": _get_meta_content(tree, "twitter:title"),
"twitter_description": _get_meta_content(tree, "twitter:description"),
"robots_meta": _get_meta_content(tree, "robots"),
"charset": _get_charset(tree, resp),
"viewport": _get_meta_content(tree, "viewport"),
"word_count": _count_words(resp.text),
"links_internal": _count_links(tree, url, internal=True),
"links_external": _count_links(tree, url, internal=False),
"has_schema": _has_schema(resp.text),
"hreflang_tags": _get_hreflangs(tree),
"status_code": resp.status_code,
"content_type": resp.headers.get("content-type", ""),
"last_modified": resp.headers.get("last-modified", ""),
}
return result
except Exception as e:
return {"url": url, "error": str(e)[:200]}
def _get_title(tree: Any) -> str:
el = tree.find(".//title")
return el.text_content().strip()[:200] if el is not None and el.text is not None else ""
def _get_meta_content(tree: Any, name: str) -> str:
for el in tree.xpath(f'//meta[@name="{name}"] | //meta[@property="{name}"]'):
content = el.get("content", "")
return content.strip()[:500] if content else ""
return ""
def _get_headings(tree: Any, tag: str) -> list[str]:
return [
h.text_content().strip()[:200] for h in tree.xpath(f"//{tag}") if h.text_content().strip()
]
def _get_attr(tree: Any, selector: str, attr: str) -> str:
els = tree.cssselect(selector)
return str(els[0].get(attr, ""))[:500] if els else ""
def _get_charset(tree: Any, resp: Any) -> str:
meta = tree.find(".//meta[@charset]")
if meta is not None:
return str(meta.get("charset", ""))
ct = resp.headers.get("content-type", "")
m = re.search(r"charset=([\w-]+)", ct)
return m.group(1) if m else ""
def _count_words(html: str) -> int:
text = re.sub(r"<[^>]+>", " ", html)
words = re.findall(r"\w+", text)
return len(words)
def _count_links(tree: Any, base_url: str, internal: bool) -> int:
from urllib.parse import urlparse
base_domain = urlparse(base_url).netloc
count = 0
for a in tree.xpath("//a[@href]"):
href = a.get("href", "")
if href.startswith("http") or href.startswith("//"):
domain = urlparse(href).netloc
if (internal and domain == base_domain) or (not internal and domain != base_domain):
count += 1
elif internal and href.startswith("/"):
count += 1
return count
def _has_schema(html: str) -> bool:
return bool(re.search(r'<script[^>]*type="application/ld\+json"', html))
def _get_hreflangs(tree: Any) -> list[dict[str, str]]:
tags = []
for el in tree.xpath("//link[@hreflang]"):
tags.append(
{
"hreflang": el.get("hreflang", ""),
"href": el.get("href", ""),
}
)
return tags
async def track_seo_changes(url: str) -> dict[str, Any]:
"""Track SEO changes since last analysis."""
url_hash = hashlib.sha256(url.encode()).hexdigest()[:16]
history_path = SEO_DIR / f"seo_{url_hash}.json"
# Get current SEO data
current = await analyze_seo(url)
if "error" in current:
return current
# Load previous data
previous: dict[str, Any] | None = None
if history_path.exists():
with suppress(json.JSONDecodeError, OSError):
previous = json.loads(history_path.read_text())
# Detect changes
changes = []
if previous:
tracked_fields = ["title", "meta_description", "meta_keywords", "h1", "h2", "canonical"]
for field in tracked_fields:
old_val = previous.get(field)
new_val = current.get(field)
if old_val != new_val:
changes.append(
{
"field": field,
"type": "changed",
"from": old_val,
"to": new_val,
"severity": "high" if field in ("title", "meta_description") else "medium",
}
)
# Word count change
old_words = previous.get("word_count", 0)
new_words = current.get("word_count", 0)
if old_words and new_words and abs(new_words - old_words) > 100:
changes.append(
{
"field": "word_count",
"type": "changed",
"from": old_words,
"to": new_words,
"delta": new_words - old_words,
"severity": "low",
}
)
# Save current data
with suppress(OSError):
history_path.write_text(json.dumps(current, indent=2))
return {
"url": url,
"current": current,
"changes": changes,
"change_count": len(changes),
"has_changes": len(changes) > 0,
"is_first_scan": previous is None,
"checked_at": datetime.now(UTC).isoformat(),
}
async def get_seo_keyword_insights(url: str, keywords: list[str]) -> dict[str, Any]:
"""Analyze which keywords a URL is targeting based on content analysis."""
from client import get_client
client = await get_client()
try:
resp = await client.get(url, timeout=30, follow_redirects=True)
if not resp.is_success:
return {"url": url, "error": f"HTTP {resp.status_code}"}
text = resp.text.lower()
results = []
for keyword in keywords:
kw_lower = keyword.lower().strip()
# Check in title
title = _get_title_from_html(text)
in_title = kw_lower in title.lower() if title else False
# Check in H1
h1s = re.findall(r"<h1[^>]*>(.*?)</h1>", text, re.DOTALL)
in_h1 = any(kw_lower in h.lower() for h in h1s)
# Check in meta description
meta_desc = _get_meta_from_html(text, "description")
in_meta = kw_lower in meta_desc.lower() if meta_desc else False
# Count in body
body = re.sub(r"<[^>]+>", " ", text)
frequency = body.lower().count(kw_lower)
results.append(
{
"keyword": keyword,
"frequency": frequency,
"in_title": in_title,
"in_h1": in_h1,
"in_meta_description": in_meta,
"density": round(frequency / max(len(body.split()), 1) * 100, 2)
if frequency > 0
else 0,
}
)
return {
"url": url,
"keywords_analyzed": len(keywords),
"results": results,
}
except Exception as e:
return {"url": url, "error": str(e)[:200]}
def _get_title_from_html(html: str) -> str:
m = re.search(r"<title[^>]*>(.*?)</title>", html, re.DOTALL)
return m.group(1).strip() if m else ""
def _get_meta_from_html(html: str, name: str) -> str:
m = re.search(f"<meta[^>]*name=[\"']{name}[\"'][^>]*content=[\"']([^\"']*)[\"']", html)
if m:
return m.group(1)
m = re.search(f"<meta[^>]*property=[\"']{name}[\"'][^>]*content=[\"']([^\"']*)[\"']", html)
return m.group(1) if m else ""