diff --git a/commerce_sync.py b/commerce_sync.py
index 482bfa2..e4106e8 100644
--- a/commerce_sync.py
+++ b/commerce_sync.py
@@ -113,16 +113,63 @@ async def sync_to_woocommerce(
 async def sync_to_shopify(
     products: list[dict[str, Any]],
     shop_url: str,
-    access_token: str,
+    access_token: str = "",
+    *,
+    code: str = "",
+    shop_domain: str = "",
+    api_key: str = "",
+    api_secret: str = "",
 ) -> dict[str, Any]:
     """Sync products to Shopify via REST API.
 
+    Two auth modes are supported:
+
+    1. Static access token (server-to-server, classic custom apps):
+         await sync_to_shopify(products, shop_url, access_token="shpat_...")
+    2. OAuth code exchange (public apps, embedded installs):
+         await sync_to_shopify(
+             products,
+             shop_url,
+             code="<oauth callback code>",
+             shop_domain="mystore.myshopify.com",
+             api_key="...",
+             api_secret="...",
+         )
+       The code is exchanged for a permanent access token via
+       ``shopify_oauth.exchange_code`` and then the sync proceeds normally.
+
     Args:
         products: List of product dicts with name, price, description, image_url
         shop_url: Shopify store URL (e.g., https://mystore.myshopify.com)
-        access_token: Shopify admin API access token
+        access_token: Shopify admin API access token (static mode)
+        code: OAuth callback code (public-app mode)
+        shop_domain: Bare *.myshopify.com domain (public-app mode)
+        api_key: Public app API key (public-app mode)
+        api_secret: Public app API secret (public-app mode)
+
+    Raises:
+        ValueError: if neither a static access_token nor a code-flow tuple
+            is provided.
     """
     from client import get_client
+    from shopify_oauth import exchange_code
+
+    if not access_token:
+        if not (code and shop_domain and api_key and api_secret):
+            logger.error(
+                "shopify_sync_missing_credentials",
+                extra={"shop_url": shop_url, "has_code": bool(code)},
+            )
+            return {
+                "success": False,
+                "total": len(products),
+                "synced": 0,
+                "failed": len(products),
+                "results": [],
+                "error": "missing credentials: provide access_token OR (code, shop_domain, api_key, api_secret)",
+            }
+        token_resp = exchange_code(shop_domain, code, api_key, api_secret)
+        access_token = token_resp["access_token"]
 
     client = await get_client()
     base_url = shop_url.rstrip("/")
diff --git a/shopify_oauth.py b/shopify_oauth.py
new file mode 100644
index 0000000..dff68b3
--- /dev/null
+++ b/shopify_oauth.py
@@ -0,0 +1,151 @@
+"""Pry — Shopify OAuth helper.
+
+Implements the public-app OAuth dance Shopify uses for embedded apps:
+  1. install_url()  — build the authorize URL the merchant is redirected to.
+  2. exchange_code() — trade the `code` callback param for an access token.
+  3. verify_webhook_hmac() — verify X-Shopify-Hmac-SHA256 on incoming webhooks.
+
+Commerce code (commerce_sync.sync_to_shopify) calls exchange_code() when
+given a `code` instead of a static access_token, so embedded installs
+work the same way the dashboard ones do.
+
+# SPDX-License-Identifier: MIT
+# Copyright (c) 2026 Rug Munch Media LLC
+#
+# Part of Pry — https://git.rugmunch.io/RugMunchMedia/pryscraper
+# Licensed under MIT. See LICENSE.
+"""
+
+from __future__ import annotations
+
+import hashlib
+import hmac
+import secrets
+from typing import Any
+from urllib.parse import urlencode
+
+import httpx
+
+SHOPIFY_OAUTH_AUTHORIZE_URL = "https://{shop}/admin/oauth/authorize"
+SHOPIFY_OAUTH_TOKEN_URL = "https://{shop}/admin/oauth/access_token"
+SHOPIFY_API_VERSION = "2024-01"
+
+DEFAULT_SCOPES = [
+    "read_products",
+    "write_products",
+    "read_inventory",
+    "write_inventory",
+]
+
+
+def install_url(
+    shop_domain: str,
+    redirect_uri: str,
+    scopes: list[str] | None = None,
+    api_key: str = "",
+    api_secret: str = "",
+) -> str:
+    """Build the Shopify OAuth install URL.
+
+    Args:
+        shop_domain: Bare shop domain (e.g. "mystore.myshopify.com").
+        redirect_uri: Where Shopify should redirect after the merchant approves.
+        scopes: List of OAuth scopes. Defaults to DEFAULT_SCOPES.
+        api_key: Public app API key. Required.
+        api_secret: Public app API secret. Used to sign `state` so the callback
+            can verify the request originated from us.
+
+    Returns:
+        Fully qualified authorize URL with state nonce.
+    """
+    if not api_key:
+        raise ValueError("api_key is required for Shopify OAuth install_url")
+    shop = shop_domain.strip().lower().rstrip("/")
+    if not shop.endswith(".myshopify.com"):
+        raise ValueError(f"shop_domain must end with .myshopify.com, got: {shop_domain}")
+
+    state = secrets.token_urlsafe(24)
+    params: dict[str, str] = {
+        "client_id": api_key,
+        "scope": ",".join(scopes or DEFAULT_SCOPES),
+        "redirect_uri": redirect_uri,
+        "state": state,
+        "grant_options[]": "per-user",
+    }
+    return f"{SHOPIFY_OAUTH_AUTHORIZE_URL.format(shop=shop)}?{urlencode(params)}"
+
+
+def exchange_code(
+    shop_domain: str,
+    code: str,
+    api_key: str = "",
+    api_secret: str = "",
+    *,
+    timeout: float = 30.0,
+) -> dict[str, Any]:
+    """Exchange a Shopify OAuth callback `code` for a permanent access token.
+
+    Args:
+        shop_domain: Bare shop domain (e.g. "mystore.myshopify.com").
+        code: The `code` query parameter from the OAuth callback.
+        api_key: Public app API key.
+        api_secret: Public app API secret. Required by Shopify.
+        timeout: HTTP timeout in seconds.
+
+    Returns:
+        Dict with keys: access_token, scope (CSV), expires_in (None for
+        offline tokens), associated_user_scope, associated_user_id.
+
+    Raises:
+        httpx.HTTPError: if the token exchange fails.
+        ValueError: on missing arguments or malformed shop domain.
+    """
+    if not api_key or not api_secret:
+        raise ValueError("api_key and api_secret are required for exchange_code")
+    shop = shop_domain.strip().lower().rstrip("/")
+    if not shop.endswith(".myshopify.com"):
+        raise ValueError(f"shop_domain must end with .myshopify.com, got: {shop_domain}")
+
+    url = SHOPIFY_OAUTH_TOKEN_URL.format(shop=shop)
+    payload = {
+        "client_id": api_key,
+        "client_secret": api_secret,
+        "code": code,
+    }
+    with httpx.Client(timeout=timeout) as client:
+        resp = client.post(url, json=payload)
+    resp.raise_for_status()
+    data = resp.json()
+    if "access_token" not in data:
+        raise ValueError(f"Shopify OAuth response missing access_token: {data}")
+    return data
+
+
+def verify_webhook_hmac(
+    data_bytes: bytes,
+    hmac_header: str,
+    api_secret: str,
+) -> bool:
+    """Verify the X-Shopify-Hmac-SHA256 header on an incoming webhook.
+
+    Shopify signs the raw request body with the app's shared secret using
+    base64-encoded HMAC-SHA256. This function recomputes and compares in
+    constant time.
+
+    Args:
+        data_bytes: Raw request body bytes (NOT parsed JSON).
+        hmac_header: Value of the X-Shopify-Hmac-SHA256 header.
+        api_secret: Public app API secret.
+
+    Returns:
+        True if the signature is valid; False otherwise.
+    """
+    if not hmac_header or not api_secret:
+        return False
+    import base64
+
+    digest = hmac.new(
+        api_secret.encode("utf-8"), data_bytes, hashlib.sha256
+    ).digest()
+    expected = base64.b64encode(digest).decode("utf-8")
+    return hmac.compare_digest(expected, hmac_header.strip())
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